Seafood Retailer of the Year

Who Can Enter?

This category is open to MULTIPLE retailers (10 stores or more) of fresh and frozen, prepared and unprepared seafood. All eligible supermarkets will automatically be entered for this award, but retailers are also encouraged to submit their own entries in the form of a PowerPoint presentation of no more than 12 slides.

Entry Criteria

Retailers can support their nomination by providing evidence of their achievements across the following key criteria:

• Your in-store seafood offering, use of display and how it differentiates you from your competitors
• The activity you undertake/measures you employ to promote/encourage purchase of lesser-known species
• The processes/procedures you have in place with regard to attempting to ensure the seafood you offer for sale is from sustainable, well-managed stocks
• Standards you use to assess the sustainability of your supply chain
• How you communicate to your customers where you source your seafood from and whether it is sustainable
• How you communicate pricing to your customers
• How you communicate to your customers the meaning of various forms of product labelling (e.g. MSC)
• What additional species you have introduced into your customer offering in the past 12 months
• How your training and development programmes enable staff to be competent in their roles, well informed about seafood and able to respond to customers’ needs for information
• Links/relationships you have with any seafood industry bodies and how such links are used to develop your business
• How customer feedback is used in developing future category plans
• Your future plans for the seafood category
• How the Seafood Retailer of the Year award would be promoted if you were to win.

Please also indicate how many stores you have in total, and how many incorporate fresh fish counters. Submissions should focus on the 12-month period to 1 April 2012.

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