Fresh Produce Retailer of the Year

Who Can Enter?

Entrants must be retailers in which grocery products account for more than 50% of sales. They can include independent and multiple supermarkets, superstores, convenience stores, discounters and forecourt retailers and will be considered in the following three sub-categories:

MULTIPLE – retailers with 10 stores or more
COMPANY-OWNED INDEPENDENT retailers
INDEPENDENT – retailers with fewer than 10 stores

Entry Criteria

All eligible MULTIPLE grocers will automatically be entered for this award, but retailers are also encouraged to submit their entries in the form of a PowerPoint presentation of no more than 12 slides. Retailers entering the COMPANY-OWNED and INDEPENDENT categories need to provide 500 words describing why the company deserves to win this award. Documentation (including colour photography) should illustrate:

• A clear strategy for developing sales and offer in fresh produce
• Strong relationships with growers and suppliers to achieve corporate objectives
• Superior quality of in-store staff
• Training initiatives introduced in the category
• In-store theatre and cross-merchandising with other categories
• Range innovation
• Differentiation from the competition and examples of how this has been developed over the past 12 months
• Key challenges facing the sector and how the company has responded to these
• How the Fresh Produce Retailer of the Year award would be promoted should the company win.

Submissions should illustrate achievements against these criteria during the 12 months to 1 April 2012.

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