Forecourt Retailer of the Year

Who Can Enter?

Entrants to this category will be considered in the following three subcategories:

• INDEPENDENT FORECOURT
• COMPANY-OWNED FORECOURT
• MULTIPLE FORECOURT – 10 stores or more

Entry Criteria

All entrants need to provide documentation (including colour photography) of the following, for the year to 1 April 2012:

• Customer service achievements
• Investment in staff training and motivation
• Partnerships forged with suppliers to improve range
• Insights made to ensure the right services are on offer, particularly in impulse
• Improvements made to the business in the last 12 months, differentiating it from the competition
• Key challenges facing the forecourt business and steps taken to address them
• Characteristics of your customers and steps taken to attract new, loyal customers
• Details of the company’s year-on-year financial performance
• Evidence of collaboration with suppliers and benefits of this collaboration
• Examples of how your retail proposition is effectively offered
• Split, in percentage or value terms, between non-petrol and petrol sales, and year-on-year change
• Additional retail services offered
• What you have done to ensure you have the optimum confectionery range for your store
• How you drive impulse sales of confectionery in your store

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