Booker is delighted to be sponsoring the Most Improved Store Award and are pleased to continue to support the prestigious Retail Industry Awards. This innovative new award recognises the retailer who, through their dedication, commitment and hard work, has significantly improved their store. This could be through improving standards in merchandising, range, customer service, investment or community work, which has resulted in increased customer loyalty, footfall, availability or sales performance. Open to all independent stores, this new category rewards the retailer who through their own originality, initiatives, and enthusiasm has made a real difference to their store, their shoppers and the community they serve. Steve Fox, Director of Sales – Retail